The WFHW team was recently asked by one of our readers to review the “Income At Home” business opportunity. The reader was very concerned about the way the business was marketed.
Read on to discover what the WFHW team found out about Income At Home.
Income At Home offers a work from home opportunity that promises to give you the flexibility to work part time and create your own schedule around your families activities so you can spend more quality time with them.
The website is endorsed by prominent radio personalities. Once you become a member you receive a work at home kit that informs you how to create income from a home based business opportunity.
What Income At Home doesn’t tell you is the company they are promoting is Herbalife. If you have an eye for detail you may have noticed a very small Herbalife logo in the top right hand corner of the Income At Home webpage.
Herbalife is a multi level marketing (MLM) nutrition, weightloss and skincare company that has been in business since 1980.
The company has sold over a billion dollars worth of products through its 2.5 million distributor base and is operating in over 80 countries worldwide.
What is Multi-Level Marketing (MLM) or Network Marketing?
Network marketing or MLM is a marketing strategy that compensates you for both the sales you personally create as well as the sales of other people you recruit. The sales people you recruit are referred to as your downline and provide the potential for multiple levels of compensation.
Why Does MLM Have Such a Bad Reputation?
MLM was first introduced in 1960 with the establishment of Amway. Throughout the years many companies have embraced the marketing strategy.
Most MLM companies have an extensive training program for their representatives and claim that anyone no matter what their background can be successful at the business.
However, MLM has developed something a bad reputation for several reason, including:
- Representatives trying to over-sell the opportunity.
- Representatives who inappropriately discussing business in social situations often appearing as if they are desperate.
- Representatives who over-focused on new recruits and neglect existing customers.
- Representative who are inaccurate or deceptive when talking about their business.
- The representatives using fear of loss tactics to get you to buy in at higher levels so they can increase their sales and profit margins.
Lack of transparency is very evident in the way that Income At Home markets their business and this was one of the points that our reader was concerned about.
Other Concerns Expressed About Income At Home
- The representative makes it sound like there is minimal investment and that you can use the corporate website to build your business.
- During the recruitment process you are enticed to buy into the program at a higher level so that you can profit from all those that sign up under you. As a result you end up with a garage full of products.
- Unless you have a large list of family, friends and colleagues to contact in order to recruit them into your business you’ll need to purchase leads and a lead capture website.
The WFHW team does not recommend the Income At Home due to the lack of transparency and aggressive marketing approach the company endorses in order to build the business.
If you have tried to use the Income At Home system to build your online business, we would like to hear from you.
Post your comments below.
Terri – WFHW